By Nancy Smallwood
SEO - or search engine optimisation - can be something of a mystery. What does it mean in practice, should your organisation be doing it, and how important are keywords?
If you have a website, you need people to find it. This means doing at least some basic SEO.
Search is a marketing channel and it's one of the most powerful because people search with an intention of buying or doing something. In fact, 81% of all internet journeys start with a search engine and Google and YouTube lead the charge.
There's a lot you can do with organic SEO (the type you don't have to pay-per-click for).