Make no mistake, marketing is hard work. It's time consuming , it takes planning, and it takes tenacity. In the social sector, you've got twice as much to shout about but which do you put first, your products and services or your social value?
The majority (68%) of social enterprises now measure their social impact, according to Social Enterprise UK's State of Social Enterprise 2013 Survey. Social enterprises Poached Creative and Iridescent Ideas recently teamed up to find out why.
The City of London Guild of Public Relations Practitioners and the PRCA held their first ever “Buy Social” forum, on 10 June, which aimed to persuade agencies and in-house teams to buy from social enterprises. The event, hosted by Lloyds Banking Group, was attended by members from across the PR spectrum and featured a panel discussion and a showcase of social enterprises and networking.