Social media is the reliably intriguing problem child of digital communications. At a strategic level, we tweak our content (article or video? Stories or Reels?) to surf the ever-changing features and algorithms, while day-to-day we can be quickly sidetracked by the febrile drama of Facebook comments and Twitterstorms.
Yet newsletters are the real workhorses of digital communications. Week in, week out, they welcome newcomers, engage existing members, and catalyse people’s relationship with your organisation. Provided you get the tone and frequency levels of your newsletters right, your audience numbers will grow and grow.