Catch 22

Co-relate has worked with youth charity Catch 22 and its youth hub, The Hive, to help promote its new social enterprise tour company: Underground Camden Tours.

We produced audience personas, developed the brand narrative, set an editorial style and created an audience and channels matrix to help them speak to their different audiences.

Our relationship with Catch 22 stretches back to when Jess was running Poached Creative. In collaboration with Mediorite we worked with the young people behind The Hive to run workshops and film the documentary of their journey. We also produced posters, T-shirts and other branded merchandise for the launch of the new space.

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