Soulsound

Smart marketing strategy for a new SME product

Margate Mushrooms logo
Roadie Reboot packaging
Roadie Reboot flight case

Soulsound

Soulsound and Margate Mushrooms were launching a new product for tour managers, artists and crew to perform at their best while touring. With limited resources and time, they needed a marketing strategy that drew on their strengths and networks while the product did the work for them. Co-related produced branded packaging that spoke directly to the audience and worked with Darryn on a marketing strategy and launch plan that would bring her ideas to life while being manageable and effective.

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